‘Every museum needs a Wolfgang as part of their digital strategy’

- Jane Finnis, CEO, Culture 24

‘Wild by name, wild by nature, a free-thinking creative individual and a thoroughly good egg’

- Ed Vaizey MP, Former Minister of Culture

A visual archive curator, writer and speaker, I make the past go viral. I help museums, archives and libraries maximise the impact, engagement and financial return of their visual archives by finding their most powerful material and then showcasing it to very large audiences.




‘We started using the SPEED model and almost immediately, we saw incredible growth in the reach of what we were sharing on social media.

‘As a result of working with Wolfgang, there were almost as many impressions of our content on Facebook in the months we worked with Retronaut - October, November and December - as the rest of the year combined.’

- Harry Verwayen, Executive Director, Europeana




‘Wolfgang was an invaluable presence throughout the development, visualisation and creation of Museum Crush. But it was his clarity and understanding of both subject and audience that really helped us make the Museum Crush weekly digest and website into the award winning web platform that is today. He is thoughtful, he listens, he gives advice that is always insightful and considered - and he’s a nice guy to have around.’

- Richard Moss, Editor, Museum Crush


‘The digital audience for the Retronaut exhibition was 17 million. This figure is staggering. The economic value created was over £350k, a 1000 per cent return on the internal cost of the time spent on the campaign. A stunning 47,624 people then went on to engage with the images by commenting on them, sharing them with friends and liking them etc. on social media. And we know the images are still being talked about on the World Wide Web which is fantastic.’


‘We are truly grateful to you - the result has been astounding. Over 150,000 people have visited - a new record. The director has been so impressed with the response that he wants the entire staff to meet with Wolfgang.’


‘Look at the Museumpreneurs website. Many businesses and many retailers would jump at the chance to work with museums in this way. I was delighted to find their mission statement. For better or worse, that sums up my approach pretty well.’

- Ed Vaizey MP, and Minister for Culture, Communications and Creative Industries, 2011 keynote speech to the Museums Association conference.

In 2011, I was engaged by Shire Books to create a project to deepen its relationship with museums.  The result was Museumpreneurs - a site to showcase and encourage entrepreneurial activity in the museum sector.

It seemed to me - and still does seem - that museums have a very strong set of opportunities open to them to generate money.  Museums have a range of very powerfully assets - they are often located in unusual and special buildings and locations; they house unique, visually arresting objects; they have a number of built-in audiences; they have retail, and often sell food and drink.  Yet despite these assets, museums - and the museum sector - remains largely dependent on public funding and philanthropy.  While this can work, it also leaves museums vulnerable to changes in funding policy. Its my belief that the golden age of the museum has yet to come, and that museums have all the ingredients they need to generate substantial income that can be used to open up new fields of work.  

‘We want to explore what it means for a museum to be entrepreneurial, we want to showcase museums already being entrepreneurial, and we want to help more museums be more entrepreneurial more of the time’

- Museumpreneurs mission statement


I created three photo essays for the 2016 and 2017 editions of 'Showbiz Culture', the SC Exhibitions magazine.