1967 saw Twiggy, British supermodel, beginning a tour of the USA. She had her hairdresser, Leonard of Mayfair, flown over at a cost of £254 (c. £3000 today) to have her hair cut. The cut itself cost 3 guineas (c. £40 today).
Twiggy, aka Lesley Hornby, had been discovered the previous year after answering a call for models by hair stylist Leonard of Mayfair, who was experimenting with a new cropped hairstyle. Leonard styled Twiggy's hair into its iconic style, and a professional photographer took head shots. These shots were seen by the fashion editor of a national newspaper, who had more photos taken and published them with the byline ‘The Face of 1966’. Twiggy was only 16 and her boyish face and her slim androgynous body shape took the fashion world by storm.
Leonard of Mayfair (aka Leonard Lewis) had trained at Vidal Sassoon’s salon before starting his own business. He built up a client list that included The Beatles and Mick Jagger, and later worked in cinema, most notably with Stanley Kubrick.
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Text and curation: Amanda Uren